A lot of businesses are aware of the concept of SEO, along with its significance. However, their knowledge is only limited to keyword-based content creation based on the most searched topics. To be very frank, that task is arduous as well as ineffective. Corporate biggies have a decisive advantage over you if the keyword is your only concern as they have a much larger number of backlinks and content updates.
It is also essential that the SEO practices are modified and evolved with time. Most businesses fail to follow through with their SEO practices. It would give you a great edge if you manage your SEO well.
Modern SEO Strategy:
It involves organizing a website’s content based on its topic. Based on this, Google can cater better to searcher’s needs and subsequently improve the websites ranking.
These are the steps to implement a robust digital approach for the best seo strategy that meets current standards and algorithms used by Google:
Set Realistic Expectations and Find Optimum based on Data
Keywords targeting can pose two great challenges. It could either be highly competitive, or it could be not searched at all. You need to take help of professional analytical tools like SEMrush to better understand the situation and choose keywords accordingly.
Setting realistic expectations is also important. It is ridiculous to expect a top ranking with a keyword of 2,000 searches a month if you can’t make it to the top 30 with a 1,000 searches a month keyword. On the other hand, depending on what you sell you could get a top rank even with 50 searches a month.
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Also, it is smarter to push the overall ranking of all your pages, rather than aiming for the top rank with just a single page. You can even go through digital marketing blogs to learn to carry out digital marketing campaigns for your business. It will really help you in scaling your online business to a good level. That’s how you make leads by properly investing your money and time into something which gives you results.
Optimize SEO Page Title
Most companies include their name in the SEO title space. While that may be a good way to reinforce branding, it could take up precious space of your title. It is alright if your brand has a name of four to five characters.
Including anything longer than that might not be a good idea. Replace your company name with more relevant keywords and make sure they appear at the beginning of the title. This ensures that the search engine does not slice off the part of the title containing the keyword while matching with user search queries.
Keyword is what search engine sees to rank a post in search results. So you need to make sure that you are properly optimising the content with correct keywords of that intended blog post.
Add Proper Infographics and Supporting Videos:
Always try to add some couple of related images to your post. Google loves proper content with good media files. It will be even better if you add some valuable video to your content. This will even increase the bounce rate of your posts. I’ve seen many articles ranking with YouTube videos embedded on it.
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Always try to use images which don’t have copyright issues. Even if in case if you are going to use it, then give proper credits to the image owner or site from where you took it.
Other Options Supporting Keywords
Create new content. It has a lot of advantages as it allows you to incorporate modern elements of SEO on your web page such as image captions, content headers, images etc.
Certain variables have more importance in the field of SEO than others. Content and inbound links trump everything else. However, it is best not to downplay the role of other factors such as:
- HTTPS encryption
- Voice search
- Machine learning and AI
- Page load speed
- Image Search
You could also set up a blog. Blogs provide an incredible chance to increase keyword ranking. It also helps engage lots of users. Include long-tail keywords in your posts but don’t go overboard. Too many instances of keyword matches can lead your site to be demoted on account of keyword stuffing.
Also, increase your frequency of posting. Weekly blog posts increase website authority and also caters to the needs of your audience. The posts don’t necessarily have to be keyword related. It could consist of posts you feel your users might be interested in knowing.
Brainstorm Link-Building Options
Link-building is the second most important thing to be done after topic based clustering of web pages. Link-building refers to the steps taken to increase the number of backlinks to your sites from other sources on the internet. It could be achieved through a number of ways.
You could start small and exchange links with local businesses or appear as a guest blogger in a contemporary blog. It is also recommended that you share your site on social media such as LinkedIn, Facebook or Twitter. These increase your chances of getting featured on the pages of an industry influencer or a behemoth presence on the net.
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Even blog post comments are really important in getting your keywords ranked by search engines. The most important thing when it comes to comment backlink is that it should be related one. Don’t spam each and every blog with your backlink. Some site owners will never going to approve it. So it’s better to develop quality backlinks with which you can easily rank in most of the search engines. Keep in your mind that one single good related backlink is better than 1000 irrelevant spammy backlinks.
You task is not over after doing all these things. You should make sure that your content is having atleast few social signals from Facebook, Pinterest or Twitter. These days, the search engine algorithms are even considering the social signals as one of the factor for ranking the post.
SEO is vital if your business is not particularly large. Hence, the more SEO practices you’ve got nailed, the better it is for you. Good Luck! Article contributed by Hari babu from TechAriz!