So you are finally up with your new website. Congratulations! Building a website is just the beginning of your online journey. You have spent months to make it perfect, but all your efforts will go in vain if you do not get any visitors. According to the latest studies, in order to make a purchase decision, 81% of the customers visit the company’ s website first. Some people visit directly while some follow the links given in emails, blogs, social media, etc.
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Currently, there are 1.5 million websites online. With such a huge competition, it’s difficult to get attention. So if you want to get connected with the right audience, you need to plan proper strategy. Let’s have a look at some of the ways through which you can promote your new website:
Search Engine Optimization (SEO):
SEO is the practice of getting the website ranked on top of the search engines. It is a free and reliable source for improving the ranking and expanding the reach to a new audience. SEO is based on four factors – setting the correct keywords, maintaining and improving quality content, ease of browsing, and the number of external links you receive. There are a lot of tools available in the market in order to find the right keywords. SEO is not something that can be achieved in a single day. It requires time, efforts, and patience. If you are using WordPress, then you can download the ‘SEO Yoast’ plugin that will help you to make your website search friendly.
Since the time of inception, email marketing has come a long way. Unlike other techniques, email marketing is the one and the only technique that has continued to retain its position in today’s digital world. In today’s modern world, everyone has access to the internet, and everyone uses email. Therefore, it is easy to get connected with the audience through emails. Through emails, you can take the audience to your website. Or if you don’t want to promote directly, you can add your website link in the signature. Apart from the website link and other information, you can include your personal logo in the signature. This way your audience will remember your company or brand.
Social Media Marketing:
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It is another great way to promote your new website. Today, social media is not confined to personal use. Companies have started promoting their businesses on social media. Different surveys have shown different results that can give a clear understanding of how important social media is for businesses
- 95% of the audience are more likely to follow the brand through social media pages
- If someone has a great experience with a particular brand, they are more probably to suggest the same brand to others.
- Currently, there are 2.5 billion people, who are using social media through their smart phones globally
After knowing the above facts, we are sure you don’t want to miss out the opportunity to promote your website though social media marketing.
Guest blogging is a method of contributing a blog to another website that has a similar audience. It is a great way to build brand awareness and attract the audience to your website. Within the blog, you can add relevant links. Here are a few ways through which you can improve your guest blogging strategy:
- Write a clear bio of the author. It is the only place that includes the permanent link back to your website.
- Include at least one relevant blog that can be redirected to your promotional pages
- Wrap up your post with call-to-action and ask the readers to leave a comment. Keep in mind that the more comments you receive, the more popular your post will become in an SEO search.
- Promote that blog in your own social media pages
- Use Google Analytics to track the results
Post on Forums:
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Forums are a great way to get connected with a niche group of interested people. There are a lot of people who don’t know how to promote on forums. To promote links, most web admin post irrelevant links on forums never add anything constructive. This strategy not only makes anyone not to click but also make you banned from the forum. While promoting on forums, keep in mind ‘Give more, take less’ mantra. It will help you in gaining more trust with the members.
Google Adwords is an online advertising platform that helps businesses in displaying ads on search results and on sites where Google ads are displayed. A lot of business entrepreneurs are using this tool to get highlighted on top of the search engines and increase their ranking. Although it is a paid advertising tool, users with both big and small budget can create ad campaigns.
Besides the above list, there may be thousands of ways to promote your website. But we have covered all the options that are not only important but also being followed by all the companies. So, you cannot afford to miss out all these platforms. If you have found favourable results with any of these options, we would love to hear your experience in the below comment section.