Digital MarketingE- Commerce

Going international with your MagentoeCommerce store

Are you having an eCommerce store and have international customers who like using your products, but cannot buy them from your online store? If yes, then you need to scale up your operations and upgrade your MagentoeCommerce store, so that international customers can visit your store and shop.

This is a fairly straightforward task and any reliable Magento Development Services provider can implement it easily. While carrying out the implementation, the following points must be kept in mind:

Key metrics on your marketwise sales and market regulations:
It is essential to gather key metrics of your markets, especially information on the demographics of the customers in the 18 – 35 years age group, buying trends, local market conditions; volumes of sales in peak holiday season and around popular festivals and competitive scenario.

It is a best practice to get familiarity of the market by engaging with a local partner who can provide local intelligence as well as facts about local rules and regulations that need to be complied with.

Proceed country-wise
Rather than going international in a big way and across many countries, a better way is to proceed country-wise, one at a time. The experience gained in one market proves a lesson for the new market.

Localization
As a long term strategy it’s a good idea to integrate your business with the local market. This means doing localization of your online MagentoeCommerce store so that it connects well with local tastes and preferences, has fonts, colours and content that appeals to local audience. Being available in a language that local consumers understand also makes your e-commerce store a trustworthy one for the local audience.

Multi-currency payments
Facilitate payment in international currencies on your eCommerce store. This is an absolute must-have because consumers tend to abandon a purchase if they see prices for a product listed in foreign currency. Therefore, in order to avoid a situation of lost business, it is a best practice to provide multiple currency options on the store.

Secured and reliable payment gateway
Do exercise due diligence, when choosing a payment provider for your online store. For this your Magento development services provider will recommend you a few payment providers whose payment platform can be integrated into your online store. You will be able to make a decision on the basis of features, level of security, future upgrades, ease of operation and license fees.

Logistics is the key
As you are dealing with international customers, identify the right logistics partners who can deliver the ordered items to your customers in a fast, reliable and cost-efficient way. This will ensure that your customers don’t end up paying heavy shipment costs.

Magento development partner cum SEO services provider
Choose a reliable service provider who is well-known for Magento development services and also has expertise in SEO. This will serve two purposes. Firstly, it will ensure that your existing eCommerceMagento store will be enhanced with features to enable foreign currency transactions and secondly, it will ensure that the store gets optimized to improve visibility in local search results. On a need basis, you can also invest in PPC services. Working with one partner ensures that handover of development work and start of SEO services is carried out smoothly.

Conclusion
To be successful, it is a best practice to formulate a long term strategy, with a business plan and a budget for international expansion. Hire an experienced marketing consultant and a reliable provider of Magento development services; so that the functional requirements of your business can be implemented technically into your MagentoeCommerce store.

Myself Mouzzam Jafri Head of Internet Marketing at Techindiasoftware. I have 5+ years of experience in IT Industry. My passion is in writing about Internet Marketing Currently I am writing about how to choose WordPress Development Services and Shopify Web Development Services.

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