If you are into marketing or you have a business, I’m sure you’ve heard of the term ‘content marketing’ by now. This term is pretty self explanatory, basically content and marketing marrying each other and boosting your revenue. It is the process that you use to create useful, informative, engaging, entertaining, interesting or educational content for your target market in order to increase business sales.

What Is Content Marketing

Types Of Contents In Content Marketing

As we have just discussed that content sits in the heart of content marketing, it’s crucial to know what type of content you should post. You should use multiple types of content while making your content marketing efforts but they have to adhere to the trends.

For example, if you are creating content on how to make butter chicken, it’s better to create a video rather than writing a blog post. Because that way, you’ll be able to reach more audiences while retaining your old ones. The reason? Put yourself in the audience’s shoes. What would you like to consume as an audience? A lip smacking video or a long blog post?

So, your content can be of varying degrees starting from videos, blogs, infographics, e-books, social media posts but you have to keep content type and style in mind.

Where To Start?

If you want to start leveraging content marketing to grow your business, then starting a blog is an excellent way to get a hang of it. This is a good way to attract new clients while also promoting your website to the existing ones.

You also need to make sure that articles you write are content-enriched,  SEO-friendly and targeted towards your target customers. Writing an informative and educating article will help you improve the quality of customer experience and gradually grow your website traffic and reach more potential audiences.

After you are well accustomed with blogs, you can start going towards social media posts and videos as well.

How To Do Content Marketing Effectively?

Now you already know the basics and where to start. So here are some tips for you to make your content marketing efforts more effective.

Create content according to the sales funnel : Content marketing is not a one-time-hit thing, rather you have to be strategic and plan your content. Always keep a list of content handy according to your sales funnel.

Focus on SEO : To market your content, at first your content has to be seen. So, you need to focus on your SEO to rank higher in the SERP (search engine results page). Optimize your SEO by Including keywords into the headlines and meta tags, which will help your visitors find your website easily when they need to find something more specific. You can also use search intent to know what type of content your target audience wants to consume.

Quality over quantity : When we say that you have to be consistent with posting your content online, that doesn’t mean you have to just post for the sake of it. Always remember, your frequency of posting might be less, but creating quality content will definitely compensate for it.

Try different types of Content : Content marketing is like making a dish, you have to put the ingredients in the right amount, missing a single one will definitely lead to less taste. The same way, you have to use different types of content. Play with the content type and style. There might be a content type dominating in your niche, that doesn’t mean you have to stick to only that type. Rather have variations so that your audience doesn’t get bored.

Track your growth : This one is probably the most important task you have to do while you’re doing content marketing. Make analytics your best friend. As you’ll go ahead playing with different types of content type and style, you’ll see the growth in certain types of content. You have to identify that and keep making such content to have sustained growth.


So, these were all about what is content marketing and how to start with it. If you are here, you already know that in this era, content is the heart of any business, and if you can leverage it, there is no going back.

So, don’t forget to implement the tips I just gave you and let us know your success story using these.

By Deepak Rupnar

After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, LinkedIn now.

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