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How Mobile Apps Are Improving/Changing Your Business?

Humans are social by nature and no one wants to be secluded from what’s happening in the world. Today mobiles and smartphones have become yet another medium to make the people more social as they can easily interact, talk and chat with people through these mobile devices. Similarly, businesses can also push sales through these mobile devices. But for that the businesses need to develop their mobile app which the people can download and use to buy required products and services.

Few years ago, mobile apps were mostly developed only by large businesses and corporate houses. However, that thing has changed rapidly over the past 2 years. Today even smaller companies have started to hire mobile app developer to build their mobile apps and they are serving their clients in much better ways now through mobile apps and generating higher ROI. They have clearly understood the positive role of mobile apps in businesses.

In today’s world, not having a mobile app for your business means that you are missing out a great opportunity to capitalize on the growing number of smartphone users. Actually you are lacking a necessary for modern businesses.

Mobile app is a great way to reach your potential customers and enhance the experience of your existing customers. Mobile app can definitely take your business to great heights and provides you an edge in front of your competitors.

Research report say that more than 51% of the web traffic now originates from mobile devices and 90% of  the time people spend on mobiles is on using mobile apps.

Mobile apps are expected to generate over $188 Billion of total revenue by 2020. Look at this Statista chart:

These statistics are enough to make you realize how mobile apps are changing business in today’s world. That’s why it is the best time to invest in a mobile app and ride the success of your business.

Businesses first need to describe their objectives clearly, do right planning, contact an expert mobile app developer and build the business specific mobile app and reach millions of potential customers instantly.

Once you jump onto this bandwagon of mobile app, you will soon realize how much beneficial it is to build your business mobile app and expand your business rapidly.

Let’s now discuss how mobile apps change the way of businesses and how they are improving/benefiting businesses worldwide.

How mobile app contributes to the success of your business: –

  • Your Customers Can Reach You Easily Through Mobile App

Actually mobile apps let your target audience access your services and information within few swipes from anywhere and at anytime. For example, take the case of a cab booking app. It lets the users to book the cab or taxi from anywhere anytime. This kind of service has actually revolutionized the way people used to travel earlier. Companies like Uber, Ola are providing cab booking services through mobile apps and at much cheaper rates. So this is actually a win win situation for all i.e. Car booking taxi company, customers as well as the Cab drivers.

Obviously, customers will prefer the service which is cheaper and has lesser waiting time and the cab company will earn more as through mobile app large number of customers use their service. Hence customers can reach your services easily through mobile app.  This shows we have many ways mobile apps are changing the business for betterment.

  • Mobile App Builds Your Brand & Raises Your Brand Awareness

It has been proved that mobile apps are for businesses. A mobile app has your business logo and name on it. After your app is downloaded in mobiles of people, your brand will be right there in front of this target audience for very long time. These people will not need to search for you again as long as they have their mobile phone with them.

Therefore, mobile apps also serve like calendars, banners and other promotional items used in traditional marketing techniques. Through your mobile app, you can show to your target audience why they should use your services.

Actually mobile app works like an extension of your brand and is one of the best way to showcase your products and services. The more often you can get your target audience interact with your mobile app, more and sooner they will be likely to buy your services. You just need to make sure that your mobile app is user friendly and has all the required features.

  • Mobile App is Quick Way to Promote Your Business

If you still thinking how mobile application can change your business, then apply this technique. Now huge number of people use different kind of mobile apps for buying, trading, exploring and doing various kinds of transactions. Hence, mobile app is an effective platform to promote your product, services and offers.

Also you can easily send new notifications through your mobile app onto the mobile devices of so many people to inform them about your new products, services or offers. Hence users will always be aware of your new deals or offers.

Through push notifications you can get more closer to your customers as you can easily send any special offer, discount or announcement specific to that user or group of users. Hence through mobile app you can quickly promote your business and launch new products and services quickly and easily.

  • Developing Mobile Apps Has Become Cost Effective

Some people although understand the benefits of mobile apps but doubtful of their cost of development. Actually in earlier time, developing mobile apps was quite costly and only big businesses could afford that. But now due to the growth of technology, so many mobile app development companies have come up on the horizon both near-shore and offshore. Therefore, the cost of development of mobile apps has also gone down considerably.

Hence even if you are running a smaller business still you can go ahead, contact a reliable app development company and build your professional mobile app at highly affordable & cost effective rates and that within your budget. This will not only boost your business but connect your customers to your business for long term.

  • Mobile Apps Increase Customer Loyalty

If you run a business, then have you ever ponder upon the question about how many customers come back to your store or office for a second purchase? Have you ever thought about this important aspect of business? Customer loyalty can be achieved when you constantly remind your clients about the existence of your brands and the quality product or services you offer to sell.

You must have noticed in today’s market there is already too much advertising. For example, you can see everywhere billboards, roadside banners, newspaper ads, flyers, flashing signs, coupons, website banners, email and social media marketing. Do you want to put your ad in these crowded places?

If you put your ad at these places, then your message runs the risk of getting lost or forgotten immediately. Hence, take a deep breath and rethink your marketing and ad strategy. A mobile app makes a trustworthy and sincere connection between your business and your customers. Through mobile apps your business and its product and services are all the time at the fingertips of customers and they watch your mobile app logo every time they open their mobile phone. Hence mobile apps make a strong connection with the customers and make them loyal as they use them to purchase your products and services again and again.

  • Mobile App is a Smart Way to Provide Customer Support

There are more reasons to have mobile app for business. Now take this benefit of providing effective customer support. Mobile apps work quickly and in real time hence they are one of the best ways to provide customer support which ultimately leads to customer satisfaction and customer retention and sticks them to your product and services for longer term.

If your customers will get real-time and quick support through your mobile app by making just few clicks or taps at their convenience, then they are likely to use your products and services more and more.

For example, if they face any issue or if they have any question in mind or if they want to give some suggestion then they can drop that in your feedback box or chat widget of your mobile app. This will help you to provide them with a timely support in a least possible time and your customers will be more than happy to get that from your mobile app which they can access anytime anywhere.

  • Mobile App Can Help You to Create Strategies with Available Data

Till now you must have understood why there is a need of mobile apps for businesses. You can also use data analytics feature with your mobile app to collect and analyze different kinds of data which is continuously being generated by your mobile app with respect to the customers’ behavior and their feedback.

For example, you would surely want to know how many downloads your mobile app is receiving? Also it is great to know whether your app is useful for people or not and what are their feedback?

You can analyze these things and work on to improve your mobile app. Using data analytics in your mobile app you can also track the behavior of users like you can gather statistics about the content, demographics, new or repeat customers, bounce rate and total number of visitors in a day. With the help of these analytics, you can create new strategies, optimize your mobile app accordingly and get better business results through your mobile app.

Conclusion

We have just discussed the key benefits of having a mobile app for your business. No doubt, a well optimized and interactive mobile app will help you to get a competitive advantage in the marketplace and improve your sales and establish your business firmly. However, creating a mobile app is an expert job hence you need to contact a reputed mobile app development company to build your mobile app.

You can also hire freelancers who are expert and experienced in developing mobile apps to work on your mobile app development project. But when you plan to hire software developer of these kinds then first you have to do thorough research and then only select the right developers. Recently we have seen a trend to hire dedicated Indian developers as they are expert, experienced and provide mobile app development services at cost effective rates.

Hence you can take your decision accordingly after analyzing your requirements, timeframe and budget.  But one thing is sure that this is the best time to develop your mobile app and take your business to new heights.

 

 

 

 

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Deepak

After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, LinkedIn now.

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